Top 10 Media Buying Tracking Softwares to Boost Your Campaigns

Having the right tools is important for paid advertising efforts because in the fast-paced world of digital marketing, every click and impression is a chance. It’s important for advertisers, agencies, and marketing professionals to carefully manage and justify every dollar they spend. This is why tracking software that lets them measure and analyze the success of digital campaigns is so important.

Here is a list of the 10 best media buying tracking tools we could find. Media buying is a way to sell a product or service to a specific group of people by buying ad space on a variety of channels and platforms, such as TV, radio, newspapers, social media, search engines, mobile apps, and more.

To make sure you get the best return on your investment and meet your marketing goals, this needs to be carefully planned, carried out, and evaluated. Because of this, it is important to have tracking software that helps you run and handle your campaigns effectively and efficiently.

Let’s look at some of the most important ones and talk about what makes them good.

1. Amobee

Amobee is software for tracking and analyzing media buying. It lets you connect with your customers on all channels and devices by showing them creative and interesting ads that get them to interact with you and buy from you. You can plan, run, and track your campaigns with Amobee’s omnichannel advertising tool, which combines data, creativity, technology, and media to give people more personalized and rich experiences. The price is $10 a month for each person, and you can try it for free for 15 days.

2. AdCritter

AdCritter is software for tracking and managing media buying. It makes it easy and quick to make and start advertising campaigns, even if you don’t know much about computers or have done this before. AdCritter is an online advertising tool that lets you show your ads on thousands of websites, social networks, mobile apps, and other channels. You can choose which ones to show your ads to based on their interests, location, and other factors. AdCritter costs $149 a month for each person, but you can try it for free for 7 days.

3. Criteo

Criteo is software for tracking and optimizing media buying. It lets you reach potential customers anywhere and at any time with relevant and personalized ads based on how they behave and what they want to buy. Criteo has a powerful advertising platform that uses AI and big data to look at millions of signals in real time and show the best ad to each person at the best time and on the best channel. Criteo costs $12 a month per person, but you can try it for free for 30 days.

4. Bionic

Bionic is media buying planning and tracking software that lets you make perfect media plans, make flowcharts, send online requests for proposals and insertion orders, manage campaign delivery and pace, keep an eye on performance and return on investment (ROI), make customer dashboards, and more. Bionic is the only media buying software that combines planning and tracking in one package. It gives you a full way to handle your campaigns from beginning to end. It costs $10 a month for each user and comes with a free 14-day sample.

5. Amazon DSP

Amazon has now expanded to a demand-side platform. The company is well-known and has done well in many areas. Through their managed-service option, they let businesses use their products and advertising know-how. You can reach people on and off of this platform with this tool. Many people have bought this program because it has important features like activity tracking, importing and exporting data, and data storage.

6. Verizon Media

A large part of the community accepts and backs Verizon Media’s mobile services. Their ability to connect to a number of outside sites gives them an edge. They’re focused on the publishing market to find ways to make money and make more money. Platforms with their own library material and video network can be reached through a collaborative program. It is easy to use, and customer service is good. But it’s not very creative when it comes to advertising, and it doesn’t give you custom results. Prices change based on what’s available when you place your order.

7. The Trade Desk

This software allows you to sell off ads, so you can reach the right people for the price you want to pay. It also gives you powerful targeting tools to make the whole brand experience more engaging. When you choose a distributor, inventory contracts are easy to get to. This software is all about the publishing world and making connections so you can find the right author for you. The first month costs $99 USD.

8. AdColony

AdColony started out in mobile games and has since grown to cover all types of ads. Their goal is to get people to pay attention to their ads by getting them to interact with them. Free custom ads are made by a team of experts. Mobile engineers can help you make your website better because they have worked on both the front end and the back end. It’s easy to use, but the website is only in English and there aren’t many ways to pay. All of them cost $5 each.

9. StackAdapt

StackAdapt is an important tool for people who work in sensitive markets and need expert advice to get around rules and regulations. StackAdapt has made a roadmap for businesses like alcohol, cannabis, and gambling, where following the rules is very important. It costs $10 a month and comes with a 14-day free trial. This software helps brands that need more strategic coverage make money by focusing on unique messaging, campaign setup, and strategic services.

10. Adelphic

Adelphic is media buying tracking and attribution software that makes it easy to see how your ads are doing across all channels and devices, so you can make the most of your budget and plan. Adelphic provides a programmatic advertising platform that lets businesses buy and sell ad space quickly and automatically. It does this by using algorithms and data to show each person the most relevant ad at the best time and on the best channel. The price is based on what each client needs, and there is a free test available.

Conclusion

This is some of the best tracking tools on the market right now, and you can use it to buy media and study it in 2024. Remember that picking the right one is very important if you want your paid advertising efforts to work as well as possible. All of these choices come with accurate tracking, advanced research, and tools for making things better. Pick the one that fits your wants and goals the best, and your advertising will work better in the digital world of 2024, which is always changing.