Top Tools and Metrics to Boost Your Mobile Affiliate Marketing

Everything in the modern world, including social networking, bill payments, home lighting, gym sessions, and banking, is controlled by our cell phones. The affiliate marketing industry is also heavily influenced by technology, as it is now entirely manageable from a mobile device with internet connectivity.

This type of job entails using smartphones or tablets to promote goods and services; it’s called mobile affiliate marketing. When users visit through their affiliate link and complete an activity, affiliates get paid a commission.

Marketing products or services isn’t the only way to be successful in this field, though. To be successful, you need to carefully track and study how your campaigns are doing, as we’ve talked about in earlier pieces. You can only find out if your mobile plan is working by seeing if it helps you reach your goals and make the most money possible.

What are some tools and metrics you can use to see how well your mobile marketing efforts are doing, and why is measurement so important. Everyone who is an affiliate and uses their phone as the main hub of operations should think about these questions. This piece will answer them.

Here are some of the best things about mobile affiliate marketing to start:

Reach a bigger and more varied group of people who use their phones to get information, shop, or have fun.

Mobile users tend to be more impulsive, demanding, and sensitive to visual cues, so you should change your business to fit their tastes and habits.

Use the camera, microphone, geolocation, and other features and functions of mobile devices to make experiences more unique and rich.

What is Mobile Analytics, and Why is it Important for Affiliate Marketing?

Mobile analytics is the process of gathering, processing, and analyzing data that users create when they use their phones to connect with your website, app, or content.

What does it have to do with partner marketing? Because it lets you learn about the traits, hobbies, needs, and behaviors of your mobile audience. In addition, it lets you improve your website, app, or content to make it better for mobile users by making it easier to use and accessible.

It also lets you see how well your mobile affiliate marketing efforts are doing by tracking things like traffic, conversions, return on investment (ROI), and other KPIs. Finding ways to make things better and changing methods to get the best results is another useful outcome.

What Metrics Should You Consider for Mobile Affiliate Marketing?

There are a lot of data that these apps track. Which ones should you focus on most in your mobile affiliate marketing strategy? Let’s look into them below.

Events: This metric tells you how many times people have done a certain thing in your mobile app or website, like looking at a product, adding it to their cart, buying it, or sharing it on social media. It helps track how users act and how many users convert.

Installations: If someone clicks on your affiliate link, this measure shows how many times they have downloaded your mobile app or visited your mobile website. Your affiliate marketing efforts can be tracked to see how many people they reach and how well they work.

Activations: This metric shows how many people have done a certain action after downloading or visiting your mobile website or app, like signing up, logging in, or finishing a lesson. It helps you see how engaged and good your users are.

Retention: This measure shows what percentage of people have used your mobile app or website again after a certain amount of time, like a day, a week, or a month. It helps find out how loyal and happy users are.

Revenue: There are different ways to make money with mobile affiliate marketing, but this measure shows how much money you’ve made from sales, subscriptions, ads, and other sources. It helps figure out the campaign’s return on investment (ROI).

The metrics you use may change depending on your plans and goals. Key Performance Indicators (KPIs) should always be defined and regularly and systematically checked, no matter which ones you choose for your plan.

What Tools Can You Use for Mobile Analytics?

Here are some of the most famous mobile analytics tools:

1. Google Analytics: It gives you a lot of information about traffic, sources, behavior, and conversions of mobile users and is widely used for web and mobile analytics. To track how well mobile affiliate marketing efforts are doing, it also lets you make segments, goals, funnels, and custom events.

2. Adjust: You can track, measure, and improve your mobile affiliate marketing efforts with this additional platform for attribution and mobile analytics. It gives information on things like installations, traffic sources, engagement, retention, customer term value, return on investment (ROI), and other important metrics.

3. Firebase: A Google platform for creating, controlling, and analyzing apps for phones. It has many features, including authentication, storage, database, hosting, alerts, analytics, and more. With Firebase, you can learn more about how your mobile apps are used, how long users keep them, how much money they make, and how well they work.

4. AppsFlyer: This is a platform for mobile analytics and attribution that lets you see how your mobile affiliate marketing efforts are doing across various channels, platforms, and devices. It gives information on things like installations, traffic sources, ROI, customer term value, and other important metrics.

5. PageSpeed Insights: Mobile devices make it hard to be patient. Your home pages should load quickly so that people don’t leave. Using this tool, you can check and speed up the loading time, which has a direct effect on keeping users and turning them into customers.

6. Bitly or ClickMeter: These tools can help you learn a lot about how well your links are doing. From click counts to where users are located, these tools give you important information that you can use to improve your tactics.

Conclusion

Here are some tools and key measures you can use to track and study how well your mobile affiliate marketing is doing. You can use them to learn useful things about your mobile audience, make your website, app, or content better for users, see how well your marketing campaigns are working, find ways to make things better, and change your plans to get the best results.